Membership Services

Business Intelligence

What we Offer?

The Business Intelligence team, lead by Mark Davies will provide your Venue with a detailed product plan, organize your deployment, order all product required to simplify the entire product. As well as on a monthly basis receive a correspondence from our Venue Development Manager who will go through and help you analysis your gaming product reports.

Venue Profiling

Each venue is unique, with different product offering, different purpose, different location and different competition. All of these differences are factors to determine the optimum product and how it should be configured.

Customer Profiling

Sporting Clubs, Cultural Clubs, Social Clubs and Pubs, Country or Metro venue – each venue profile attracts a different type of customer. What is their reason for being at the venue and how does this affect the games they play? Knowing this leads to better product selection.

Gaming Performance Analysis

In determining what product to recommend we consider the following. What current products are popular in the venue? What return to player should you have? What denominations are working? How many lines should your games have? What does the closest competitor have? What would be an appropriate point of difference? These questions are key to producing the right gaming product plan for each venue.

Product Recommendation

By understanding the venue type, the customer profile, the current product performance and the competitor set we make the right product selections for our member venues by marrying this analysis with intelligence from other markets and group learnings from our own network. Each recommendation is designed to fit the specific venue and products are purchased at discounted group prices. All savings achieved are passed on to our members.

Learning from Experience

The same data viewed by different people can lead to different interpretations. We have over 100 years of gaming experience in our office as well as formal qualifications in statistical analysis. We can decipher pages of data and reports quickly to cut through to the key information to provide confidence in business decisions.
To Mercury Business Intelligence means the following:

Venue Profiling

Each venue is unique. Different product offering, different purpose, different location, different competition. All of these criteria are factors to determine the optimum product and how it should be configured.

Customer Profiling

Sporting Clubs, Cultural Clubs, Social Clubs and Pubs, Country or Metro venue – each venue profile attracts a different type of customer. What is their reason for being at the venue and how does this affect the games they play. Knowing this leads to better product selection.

Gaming Performance Analysis

What current products are popular in the venue? What return to player should you have? What denominations are working? How many lines should your games have? What does the closest competitor have? What would be an appropriate point of difference? These questions are key to

Product Recommendations

By understanding the venue type, the customer profile, the current product performance and the competitor set we make the right product selections for our venues by marrying this analysis with intelligence from other markets and group learnings from our own network. Each recommendation is designed to fit the specific venues and products are purchased at discounted group prices. There is no margin for us, all savings achieved are passed on to our customers.

Learning from experience

The same data viewed by different people can lead to different interpretations. We have over 100 years of gaming experience in our office as well as formal qualifications in statistical analysis. We can decipher pages of data and reports quickly to cut through to the key information to provide confidence in business decisions.
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